Apple

iPhone 18 Pro: Initial Tests Praise Camera, Battery Life, and Thermal Management

Initial tests for the iPhone 18 Pro and 18 Pro Max suggest a generation focused more on refinement than radical change. The device's variable aperture remains divisive regarding its automatic utility, but improvements in low light performance, new manual controls, battery life, and especially the A20 Pro chip's thermal management stand out as the most compelling upgrades.

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iPhone Duo: First Impressions Praise Display, But Highlight Several Compromises

Following its presentation, the iPhone Duo was handled by the first journalists present at Apple Park. Positive feedback centers on the inner display and iOS integration, while concerns are already raised regarding its form factor, camera setup, the abandonment of Face ID, and its price point.

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Apple Revamps Wearables with Watch Series 12, Ultra 4, and AirPods 5

Apple is updating several wearable devices with the Apple Watch Series 12, the Apple Watch Ultra 4, and the AirPods 5. The two watches put an increased emphasis on health and recovery tracking, while the new AirPods enhance active noise cancellation (ANC) and strengthen integration with Siri and translation features.

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Apple Unveils iPhone 18 Pro with Variable Aperture for Main Camera

Apple introduces the iPhone 18 Pro and the iPhone 18 Pro Max, a new generation that puts a particular focus on photography. Their 48-megapixel main camera features a variable aperture, while the A20 Pro chip, a new cooling system, and several software enhancements boost the performance of the entire line.

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Apple Unveils iPhone Duo, Its First Foldable iPhone

Apple enters the foldable smartphone market with the iPhone Duo. This new model features a dual screen around a titanium hinge, incorporating a 7.6-inch inner display, the A20 Pro chip, and an iOS 27 version tailored for various foldable usage modes.

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Apple Reassigns Oversight of App Store and Apple Events

As Apple reorganizes its executive leadership ahead of John Ternus joining as CEO, Phil Schiller—an Apple Fellow and long-time figure at the company—is stepping down from overseeing the App Store and Apple Events, while remaining with the company.

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Apple Prepares Transition: John Ternus Succeeds Tim Cook as Company Leader

Apple is set for a major change in leadership. Effective September 1st, John Ternus will succeed Tim Cook as Chief Executive Officer, while Cook will remain with the company as Executive Chairman of the Board.

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Apple Raises Prices for Apple TV and Apple One in the U.S.

Apple is implementing another price hike across its U.S. service lineup. The Apple TV subscription and the standalone Apple One plan will increase in cost beginning August 28.

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Apple Marks New Chapter with September 9th Event

Apple will hold its next major event on September 9th. Dubbed “Surprise and shine,” this highly anticipated gathering is particularly significant because it marks the first major product launch for the brand under the direction of John Ternus, who is scheduled to succeed Tim Cook as head of Apple on September 1st.

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M5 vs M6: What AI Advancements Does Apple Bring?

The arrival of the M6 marks a new milestone for Apple Silicon with its transition to 2nm manufacturing. Compared to the M5, which has been available since October 2025, this new generation introduces several advancements in performance, energy efficiency, and processing tasks related to artificial intelligence.

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Apple Unveils M6 and M5 Ultra Chips for New Mac mini and Mac Studio

Apple is unveiling new Mac mini and Mac Studio models equipped with the M6 and M5 Ultra chips. This new generation emphasizes overall performance, energy efficiency, and local execution of AI-related tasks.

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Apple Restructures Teams, Implementing Cuts in Vision Pro and Siri Departments

Apple is reducing staff across several teams working on Vision Pro, Siri, and certain artificial intelligence functionalities. This reorganization accompanies a change in priorities, allocating more resources toward AI and the development of smart glasses.

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Apple Revises its App Fee Structure for the European Union

Following discussions with the European Commission, Apple has announced an overhaul of its commercial terms regarding app development and distribution in the EU. These changes aim to simplify its model and comply with the Digital Markets Act (DMA) requirements. They are primarily scheduled to take effect on October 1.

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Apple Reaffirms Commission Proposal for Purchases Outside of the App Store

As part of its ongoing dispute with Epic Games, Apple has submitted a new fee structure detailing the commissions it wishes to apply to purchases made by users via links external to its iOS payment system. This proposal comes while legal proceedings regarding these fees continue in American courts.

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Global AI Memory Shortage Now Affects MacBook Air

The global scarcity of memory chips is beginning to impact the availability of the MacBook Air. In the United States, certain configurations show wait times stretching for several weeks, as the rapid expansion of infrastructure dedicated to artificial intelligence puts increasing pressure on memory production capabilities.

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Apple Launches Apple Upgrade Leasing Program with Klarna in the United States

Apple has launched Apple Upgrade in the United States, a new leasing program offered in partnership with Klarna. It allows customers to rent an eligible iPhone, Apple Watch, Mac, or iPad through monthly installments and provides several options at the end of the contract.

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