Launch

OpenAI unveils GPT-6 Astra, a new generation of artificial intelligence model designed for software development, complex professional tasks, and autonomous computing use. Its capabilities show strong advancements in cybersecurity, reaching the "Critical" level defined by OpenAI's Preparedness Framework for the first time.

Sony is expanding its ULT Power Sound range with three new speakers: the ULT TOWER MAX, ULT TOWER 7, and ULT TOWER 5. Designed specifically for parties, DJing, and karaoke, these units emphasize powerful bass, light effects, and versatile connectivity options.

Apple will hold its next major event on September 9th. Dubbed “Surprise and shine,” this highly anticipated gathering is particularly significant because it marks the first major product launch for the brand under the direction of John Ternus, who is scheduled to succeed Tim Cook as head of Apple on September 1st.

Google is revamping its smartphone lineup with the Pixel 11, Pixel 11 Pro, and Pixel 11 Pro XL, complemented by the Pixel 11 Pro Fold. This generation combines new camera sensors, the Tensor G6 chip, and more proactive integration of Gemini Intelligence, aiming to incorporate AI into a greater number of daily tasks.

Apple has launched Apple Upgrade in the United States, a new leasing program offered in partnership with Klarna. It allows customers to rent an eligible iPhone, Apple Watch, Mac, or iPad through monthly installments and provides several options at the end of the contract.